According to Bruns (2008) “There is an absence of producers, distributors, or consumers, and the presence of a seemingly endless string of users acting incrementally as content producers by gradually extending and improving the information present in the information commons, the value chain begins and ends (but only temporarily, ready for further development) with content.”
Produsage is a new craze that is sweeping across the world, and there are becoming more and more social media sites full of content that has been changed, modified and uploaded onto the internet. For example YouTube allow all kinds of amateur videos and users to launch their new content, which is often modified original work of someone else. I believe this to be the current trend and one that is going to be around for sometime. I think society is forever changing in regards to social media trends and this is extremely popular and more prevalent than the traditional form of content production with a producer, distributor and the consumer.
The term produsage as defined by Dr. Axel Bruns is a newer concept brought about by the development of collaborative technologies commonly referred to as web 2.0. Produsers engage not in a traditional form of content production, but are instead involved in the collaborative and continuous building and extending of existing content in pursuit of further improvement.
Below is a model showing you the content being viewed by the user and the existing content then changed by the user making them a producer and then distributing the content back out. The consumer becomes their own producer and distributor. 
Produsage is a new craze that is sweeping across the world, and there are becoming more and more social media sites full of content that has been changed, modified and uploaded onto the internet. For example YouTube allow all kinds of amateur videos and users to launch their new content, which is often modified original work of someone else. I believe this to be the current trend and one that is going to be around for sometime. I think society is forever changing in regards to social media trends and this is extremely popular and more prevalent than the traditional form of content production with a producer, distributor and the consumer.
The term produsage as defined by Dr. Axel Bruns is a newer concept brought about by the development of collaborative technologies commonly referred to as web 2.0. Produsers engage not in a traditional form of content production, but are instead involved in the collaborative and continuous building and extending of existing content in pursuit of further improvement.
This model is based on this notion of ‘products’ never being fully complete but they evolve through users with an interest and/or passion for changing aspects of the project.
Below is an original video clip that was uploaded onto YouTube. The original has been customised and re- distributed on to YouTube.
ORIGINAL
REMIX
An example of amateur produsage, that resulted in the 'Most Watched' video on Youtube in 2010 and currently has 81,419,542 views since its introduction online.
Produsage and business go hand in hand. This is where amateur produsage and professional combine. It seems to be the way of the future for businesses all over the world. Using social media networks are a tremendous way to gain commercial opportunities. It can lead to user led innovation, crowd sourcing, boost brand recognition, improved brand perceptions, viral marketing, open new markets and new and further business models.
Second life is an online world, a social media network owned by Linden Lab and has been operating since 2003. This is being used for companies to reproduce themselves in a virtual world to boost brand recognition in the real world. Both Linden Lab and Second Life's Residents make money from Second Life through the trading and use of virtual real estate. Residents use the virtual real estate feature when they require permanent in-world storage of the content they have created or otherwise own.
A US-based real estate company Coldwell Banker is using Second Life as a way not only to position its brand in a virtual world but also offer a service dedicated to the residents living in it - virtual land services.
An additional example is the BBC 'World Have Your Say' (WHYS) which is a global discussion. A more defined example is the television program;"The BBC news program where you set the agenda". They are 60 minute episodes, typically based around questions from their Facebook or Blog. Whilst the episode runs live, people can also contribute to the program by calling, using e-mail, twitter or SMS.
Produsage is the way of the future, with newer and better social media community websites being built over the forthcoming years. The concept of social building and extending of existing content in pursuit of further improvement is only going to grow. People are becoming more enthralled in adding their own touch to an original piece of work, furthermore today’s generation are extremely technology savvy and are going to thrive on produsage.
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